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Episode 13 – Liveyon Pure Cast – NEW Skin & Hair Stem Cell Treatments
Dr. Alan Gaveck: Welcome back to the Liveyon Pure Cast podcast. I’m Dr. Gaveck, Director of Clinical Education at Liveyon, and with me, of course, always to my left, is John Kosolcharoen-
John Kosolcharoen: Good to be here again.
Dr. Alan Gaveck: … founder and CEO of Liveyon. Hey, John.
John Kosolcharoen: Thank you.
Dr. Alan Gaveck: We’ve got some exciting stuff today.
John Kosolcharoen: Yep.
Dr. Alan Gaveck: We have with us Tamara Apted. She is the Vice President of Sales for our western division, and she’s heading up a
very exciting vertical for Liveyon.
John Kosolcharoen: It’s been amazing, yeah. You know, first of all, Tamara, thanks for coming on. Glad to have you not only with us today, but as part of Liveyon. You’ve been here since the beginning and have really grown. She started in the San Diego area, moved to the western region, and now manages half the country. So thank you for coming on, and thank you for everything you’ve done for the company. I think in managing all the different sales reps and traveling as much as you do to see all the different doctors, you’ve seen a lot that’s gone on with doctors in a different vertical, which is the aesthetics vertical.
Tamra Apted: Yeah.
John Kosolcharoen: So talk to-
Tamra Apted: Well, again, thank you for having me on the podcast today. Definitely, this has been something that has been … A lot of questions are coming to us from physicians and from patients about the aesthetic uses for a regenerative cellular product like the Pure series. So really, they have been the driving force behind us putting together these offerings. And so for hair restoration, we have what we’re calling the Luma Restore procedure, and for facial rejuvenation, we have the Luma Lift procedure. Those are both utilizing our Pure Pro and Pure series products. It arrives cryogenically preserved on dry ice, thaw it in the hand for three to five minutes, draw it up and ready to use. And again, these are live nucleated cells.
Dr. Alan Gaveck: So Tamara, take us a little bit through, take us through a facial aesthetic procedure. What are we looking at here? What is the patient looking at, and really, what’s the doctor looking at? What do they need? What equipment is best? What’s the best way to go about it?
Tamra Apted: Yeah, so I actually want to backtrack a bit and start with, what are we thinking that we’re going to be achieving by doing these kinds of procedures? And so obviously, the Pure Pro and Pure series have live nucleated cells, so we’re talking about mesenchymal stem cells, we’re talking about those four main capacities established in Doctor R.L. Kaplan’s work, so that there are antimicrobial, antiapoptotic, anti-inflammatory, and [inaudible] effects from those MSCs. But there are also some other cellular components in the product that are important for what we’re looking to achieve with the hair restoration and face rejuvenation procedures.
So those EPCs, those huvec cells, and most importantly the growth factors that they release. Most importantly, obviously, the angeogenic effect, so to put that in Laman’s terms, we’re increasing blood flow, we’re increasing the nutrients that are being brought to the cells to the hair follicle, to the skin cells in the face. And the also the mitogenic effects of those growth factors. So now we’re talking about cell renewal, cell turnover, and the effects that you’re gonna get for aesthetic purposes in those areas.
John Kosolcharoen: Yeah, we just had on one of our previous podcasts Doctor Ben [inaudible], and I know you know Doctor [inaudible] very, very well. He’s been very, very, very successful at the hair restoration. Doesn’t do so much aesthetics but I know you also have a lot of other doctors that do a lot of facial procedures, especially up in the Seattle area, you have some very, very special doctors that had been very successful with the Luma lift which is a facial procedure that comes out that’s a non-invasive procedure using stem cells.
Tamra Apted: Right. And there’s a couple of ways that physicians are administering these cells, obviously there are many skilled injectors that we work with that are going freehand with the product in a syringe with a normal saline lactator ringer solution, and then going freehand over the treatment areas, whatever they determine that to be, whether it’s an all-over treatment or whether it’s treating key areas particularly on the scalp. But they can also use a meso injector gun. And what’s really important is to know this isn’t something that you microneedle and paint on, and then microneedle again and hope that it penetrates, you really do wanna get subdermal with this product, really wanna do get it into the mesoderm layer so that you’re not wasting those cells just painting them on.
Dr. Alan Gaveck: Perfect, well that sounds good. So you’ve been around, you’ve seen it for awhile, give us an idea how, so the patient out there or even the doctor out there, how long before they see results? What results can they see, whether it’s hair or whether it’s facial?
Tamra Apted: Yeah, there really is such a wide variance, particularly with the hair procedures because we’ve seen patients starting to get new hair growth in a week, three weeks. What’s more typical though is that they are seeing results at about three months and increasing from there to about six months, and then maintain those results, usually the physicians are gonna re-evaluate at three, at six, and at twelve months to see if they’re good candidates for re-treatment. When it comes to the face, we are actually–I don’t know if I can talk about this–we are actually doing a clinical research study, so we’re [crosstalk]
Dr. Alan Gaveck: Yeah, you can talk about it.
Tamra Apted: Okay. We’re gonna do a proof of concept trial with ten patients in Washington state so that’s really exciting for us to really get some objective [inaudible] of how this product works for facial rejuvenation.
Dr. Alan Gaveck: So every once in a while, people are also asking about, what about the neck? What about the decolletage? [crosstalk]
John Kosolcharoen: What about the back of your hands?
Dr. Alan Gaveck: Exactly.
Tamra Apted: Absolutely. I mean, wherever you put them, the stem cells are gonna have those capacities and actions that I just talked about. And actually, obviously, it can be used for the face, for the neck, for the decolletage, for the hair. Depending on how many treatment areas you’re gonna treat, you’re obviously gonna want to dose that accordingly with the cell concentrations.
John Kosolcharoen: You know, also, so we talked to Doctor [inaudible], we’re talking about some of our dermatologists that do a lot of aesthetic treatments, but there are a lot of MDs out there that are also doing this aesthetic treatments because the procedure’s very, very easy, it’s not invasive, it’s an outpatient procedure, and so you don’t have to be a dermatologist or a hair restoration specialist, you can be an MD and a lot of MDs who I’ve seen declining reimbursements insurance that have a lot of knowledge about the face and the skin and the hair that have patients, instead of referring them out, to special these, can actually do these treatments in their office themselves.
Tamra Apted: Right, and actually that’s one of the beauties of using a meso injector to administer the product is that you’re taking some of the technician dependency, the results, out of it, you’re able to do a measured microdose all over the treatment area using one of these meso injector guns.
Dr. Alan Gaveck: So is there training available for MDs, MDOs, who wanna do this sort of thing?
Tamra Apted: Well, there is definitely training provided by the vendor that we partner with to sell the meso injector machine. As it pertains to the key treatment areas, going to the necklines, I mean I really would want someone to be a fully trained injector for doing those.
Dr. Alan Gaveck: I think I can let the cat out of the bag a little bit, we’ve been working with a couple very predominant plastic surgeons that are perfecting a protocol that will be able to be used for the Luma lift specifically so we’re doing some trials, we wanna make sure that we have before and afters and the results but we will be coming out with an actual protocol very soon here for that. That is very exciting. Tamara, thank you so much, I know our listening audience is gonna love watching this because you don’t have to be a woman to have good skin, or wanna have good skin or good hair. So I think you’re gonna bring a lot of interest to it and we really thank you for talking to us.
John Kosolcharoen: Yeah, thank you, appreciate it.
Tamra Apted: Thanks guys.
Dr. Alan Gaveck: Hey, you know, aesthetics, hair.
John Kosolcharoen: It is really the next vertical that we’re tackling at Liveyon and so…
Dr. Alan Gaveck: It’d be real. We talked about it for a long time but there is a huge demand for this. And I think what Tamara and all the people have worked together to put a training program together so that it can be done consistently the same way with consistent results using a good product.
John Kosolcharoen: And having really good doctors that are specializing in their field behind this.
Dr. Alan Gaveck: Right.
John Kosolcharoen: Both in writing the protocols and in the results and the before and afters and consulting. So we’ve brought these doctors on as consultants for Liveyon and their specialty to help new doctors that wanna get this into their practice. So it’s gonna be a very good year for aesthetics.
Dr. Alan Gaveck: Another great topic. Hey, until next time.
John Kosolcharoen: Thank you.